Thumbnail Case Studies

We are pleased to highlight projects that resulted in actions, such as a successful product launches, as a result of our research. However, all studies do not result in a green light. In fact, several of the following examples sent development teams “back to the drawing board” and saved our clients a great deal of money in doing so. We love to give good news, but are not afraid of telling it like it is…

PROBLEM

SOLUTION

Problem  Global start-up was experiencing (and welcoming) growth externally necessitating the need to address internal organizational issues. Current management and employees were stretched thin and needed to keep their eyes on the current activity, yet address the growth issues.

Solution We began the engagement by listening to team members to determine a logical direction for expansion without overtaxing personnel and financial resources. After learning about the organizational culture and a review of the organizational needs , the first step was to create a position that would enhance their marketing efforts. We were able to recruit a talented person for that position which began a chain of expansion globally.

PROBLEM

SOLUTION

Problem How to obtain accurate user feedback when the product is an automobile child safety seat and the "users" are infants and toddlers.

Solution Sigma developed a method for audio and video recording children as they sat in the test seat while parents drove a vehicle along a pre-determined route. To insure consistency within the basic questioning, we gave each parent a script. Following a series of test-drives, we conducted one-on-one parent interviews, during which the parent interpreted the actions and responses of their child.

PROBLEM

SOLUTION

Problem A company providing solutions to the professional software development community had conceptualized a product based on the availability of new development tools, but had no way of measuring potential acceptance of their concept within this narrow market segment.

Solution Sigma used a combination of traditional focus groups and online surveys to obtain the necessary data from this difficult-to-reach respondent base in order to recommend a new strategic direction

PROBLEM

SOLUTION

Problem  Evaluate the potential of a joint venture product development within the ever-changing consumer technology marketplace.

 

 

Solution  We used a hybrid qualitative/quantitative technique we refer to as “25/10” methodology. This involved combining a multiple location on-site conjoint study with focus groups,

More Case Studies