Qualitative

Having conducted thousands of qualitative “events,” this mode of research has been at the core of Sigma’s business since 1981.

We are experienced in a wide range of qualitative methodologies and projective techniques, including…

• In-person focus groups
• Online focus groups
• Online bulletin board sessions – asynchronous research
• Mini-groups, triads & dyads
• In-depth interviews
• Voice of the Customer research – The foundation for the Quality Function Deployment (QFD) & Six Sigma processes
• Hybrid studies, combining qualitative & quantitative protocols
• Collage
• Mind mapping
• Perceptual mapping
• Psycho drawings
• Music Metaphor

For more information about how Sigma utilizes these methodologies,
please browse our Case Studies.