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At Sigma, it is our belief that no two research questions are alike. We approach each issue as a problem requiring an exclusive and creative solution.
We value a spirit of partnership as the foundation of successful client relationships and believe that the best research is the result of such cooperation.
Our focus is on research and project management. This allows Sigma to provide full-service capabilities effectively and efficiently. Our motivation is driven by our ardent curiosity about human behavior. Within that framework, our pledge is to conduct business with honesty, integrity and with an eagerness to discover.

We are committed to...

• Building client relationships in the spirit of partnership
• Strive to exceed our client's expectations
• Use innovation in developing fresh, creative ways of providing solutions to our clients
• Communicate openly and honestly with our co-workers and our clients
• Find ways to keep our work meaningful and enjoyable

Our research principles are guided by the standards of the Qualitative Research Consultants Association (QRCA), ICC/ESOMAR International Code of Marketing and Social Research Practice and the Internet Marketing Research Organization (IMRO).