Online Techniques
Sigma was an early entrant to online research, establishing Sigma: Online in 1998.
We have emerged as a leader in the arena of Internet research, providing a stable, secure environment for hosting online focus groups, asynchronous bulletin board sessions and online surveys.
The use of the Internet as a medium for marketing research expands each year. Response rates for mail and telephone surveys continue to decline, while the online population continues to increase. Our web-based research serves to compliment our traditional offerings. We frequently combine strategies to fit a particular need.
Online research will never entirely replace face-to-face methods. It is simply another tool, effective in its own way. Recruiting is often easier and can reach diverse and complex markets faster and more easily. The savings in travel and, especially, time are substantial. In online qualitative research, the depth and nature of responses is often richer and more detailed. Web surveys can be more interactive, more objective and can be completed in much less time.
