Qualitative
The world of qualitative has broadened considerably from the time when the term was almost synonymous with Focus Groups. While the Focus Group continues to be an important qualitative tool, the evolution of technology has prompted the emergence of many additional techniques.
Sigma is experienced in a wide range of state of the art qualitative methodologies, including…
- Focus Groups, IDIs,
- Voice of the Customer research – the foundation for Six Sigma and Quality Function Deployment processes
- Phone: individual interviews and groups
- Online methodologies including:
- Focus Groups, Bulletin Board Sessions,
- Diaries, Journaling and Blogging
- Social Media analysis
Having conducted thousands of qualitative events, this mode of research has been at the core of Sigma's business since 1981.
We Listen Between the Lines – and qualitative research is all about listening.
Our qualitative toolbox is full of exploratory and projective techniques, such as:
- Metaphorical imaging
- Mind mapping
- Collage
- Psycho drawing
- Story telling
- And many more…
For more information about how Sigma utilizes these methodologies, please browse our Case Studies.
Our dedication to the Qualitative Research Consultants Association (QRCA) at the leadership level helps keep us on the forefront of developments and commitment to excellence in qualitative research.
