Sigma Social Media Research
Listening platforms and sentiment measurement tools such as Wise Window's MOBI provide important data around a categorie's, segments and brands. Interpreting what those conversations mean involves more than looking at a dashboard of metrics; it requires qualitative analysis.
Sigma, as your analytical partner, can level the playing field for firms who do not have the necessary staff – or staff time, to do the "deep dives" that are required to accurately interpret internet actions and conversations.
At Sigma, we make the transition from data to knowledge.
For a look at the moving target that is the internet consumer voice, take a look at the Harvard Business Review blog: "Social Networks Will Change Product Innovation"
What's the buzz?
Social Media is Qualitative Data on a Quantitative Level.
Listening to the consumer conversation has become of vital importance to companies.
