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PROBLEM

SOLUTION

Problem A client organization was conducting a number of sales promotions with varying degrees of success. Client management needed to understand the perception of these promotions among the sales force. It was important to obtain candid opinions from these sales people and to insure them that there would be no backlash as a result of what they might have to say.

Solution Sigma conducted online focus groups among members of the sales force. We assigned each of the participants with a pseudonym in order to provide the assurance of anonymity, thereby encouraging a frank and honest discussion. In addition, respondents were able to participate from their homes, increasing their comfort and ability to speak candidly.

PROBLEM

SOLUTION

Problem  To uncover consumer motivations and emotional ties to what outwardly appear to be mundane household tasks

Solution Sigma developed a methodology for using music as a metaphor, employing the evocative aspects of music to elicit feelings that respondents may have otherwise had a difficult time articulating, or of which they might not even have been aware.

PROBLEM

SOLUTION

Problem Discover the attitudes and needs of pharmaceutical customers who have ongoing debilitating physical conditions or diseases. These sensitive conditions are such that they might either discourage or prevent the respondent from participating in face-to-face research.

Solution Sigma conducted a series of online focus groups, recruiting respondents from medical opt-in lists. These respondents not only provided a vast amount of valuable information, they indicated their preference for the Internet as a method of communication, as they were not comfortable discussing their situations in person.

PROBLEM

SOLUTION

Problem  Following a round of clinical trials, a European research agency wished to investigate reaction to a specific medical concept in the U.S., as part of a global study.

Solution We conducted over 150 one-on-one interviews within the target segment, including some who had participated in the clinical trials. These results were then coordinated with the global data, resulting in a timely product launch.

PROBLEM

SOLUTION

Problem  An industrial client felt their business was over-dependent on revenue from one specific industry segment and wished to investigate other potential business opportunities.

Solution Sigma implemented Voice of the Customer research as part of a modified Quality Function Deployment (QFD) project. The result was the discovery of several new marketing opportunities for our client.

PROBLEM

SOLUTION

Problem Anticipate the constantly changing demands of both the consumer and B2B marketplace within the technology sector.

Solution Sigma developed online panels representing both the consumer and B2B segments. The panels developed into insight communities  upon which we could rely for valuable input and for on-going innovation and product improvement research.