Problem Global start-up was experiencing (and welcoming) growth externally necessitating the need to address internal organizational issues. Current management and employees were stretched thin and needed to keep their eyes on the current activity, yet address the growth issues.
Solution We began the engagement by listening to team members to determine a logical direction for expansion without overtaxing personnel and financial resources. After learning about the organizational culture and a review of the organizational needs , the first step was to create a position that would enhance their marketing efforts. We were able to recruit a talented person for that position which began a chain of expansion globally.
Problem How to obtain accurate user feedback when the product is an automobile child safety seat and the “users” are infants and toddlers.
Solution Sigma developed a method for audio and video recording children as they sat in the test seat while parents drove a vehicle along a pre-determined route. To insure consistency within the basic questioning, we gave each parent a script. Following a series of test-drives, we conducted one-on-one parent interviews, during which the parent interpreted the actions and responses of their child.
Problem A company providing solutions to the professional software development community had conceptualized a product based on the availability of new development tools, but had no way of measuring potential acceptance of their concept within this narrow market segment.
Solution Sigma used a combination of traditional focus groups and online surveys to obtain the necessary data from this difficult-to-reach respondent base in order to recommend a new strategic direction
Problem Evaluate the potential of a joint venture product development within the ever-changing consumer technology marketplace.
Solution We used a hybrid qualitative/quantitative technique we refer to as “25/10” methodology. This involved combining a multiple location on-site conjoint study with focus groups
Problem A client organization was conducting a number of sales promotions with varying degrees of success. Client management needed to understand the perception of these promotions among the sales force. It was important to obtain candid opinions from these sales people and to insure them that there would be no backlash as a result of what they might have to say.
Solution Sigma conducted online focus groups among members of the sales force. We assigned each of the participants with a pseudonym in order to provide the assurance of anonymity, thereby encouraging a frank and honest discussion. In addition, respondents were able to participate from their homes, increasing their comfort and ability to speak candidly.
Problem To uncover consumer motivations and emotional ties to what outwardly appear to be mundane household tasks
Solution Sigma developed a methodology for using music as a metaphor, employing the evocative aspects of music to elicit feelings that respondents may have otherwise had a difficult time articulating, or of which they might not even have been aware.
Problem Discover the attitudes and needs of pharmaceutical customers who have ongoing debilitating physical conditions or diseases. These sensitive conditions are such that they might either discourage or prevent the respondent from participating in face-to-face research.
Solution Sigma conducted a series of online focus groups, recruiting respondents from medical opt-in lists. These respondents not only provided a vast amount of valuable information, they indicated their preference for the Internet as a method of communication, as they were not comfortable discussing their situations in person.
Problem Following a round of clinical trials, a European research agency wished to investigate reaction to a specific medical concept in the U.S., as part of a global study.
Solution We conducted over 150 one-on-one interviews within the target segment, including some who had participated in the clinical trials. These results were then coordinated with the global data, resulting in a timely product launch.
Problem An industrial client felt their business was over-dependent on revenue from one specific industry segment and wished to investigate other potential business opportunities.
Solution Sigma implemented Voice of the Customer research as part of a modified Quality Function Deployment (QFD) project. The result was the discovery of several new marketing opportunities for our client.
Problem Anticipate the constantly changing demands of both the consumer and B2B marketplace within the technology sector.
Solution Sigma developed online panels representing both the consumer and B2B segments. The panels developed into insight communities upon which we could rely for valuable input and for on-going innovation and product improvement research.