Online Insight Communities

These Custom Communities provide opportunities to learn from an engaged group of qualified participants. The community is being listened to rather than merely being the target for questions.

Online Insight Communities: Flexible, Efficient, Organic and Scalable

  • Members form bonds with each other and unmet needs surface
  • Collaborative opportunities: share ideas and concepts with consumers
  • Ongoing consumer insights to support current and future marketing activities
  • Obtain unsolicited feedback – heading off problems and identifying new opportunities
  • Recognize marketplace shifts early
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