Having conducted thousands of qualitative events, this mode of research has been at the core of Sigma’s research business since 1981.

The world of qualitative has broadened considerably from the time when the term was almost synonymous with Focus Groups. While the Focus Group continues to be an important qualitative tool, the evolution of technology has prompted the emergence of many additional techniques. Sigma is experienced in a wide range of state of the art qualitative methodologies, including…

  • Focus Groups, IDIs
  • Voice of the Customer Research-the foundation for Six Sigma and Quality Function Deployment processes
  • Phone: individual interviews and groups
  • Online methodologies
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