Qualitative

Having conducted thousands of qualitative events, this mode of research has been at the core of Sigma’s research business since 1981.

The world of qualitative has broadened considerably from the time when the term was almost synonymous with Focus Groups. While the Focus Group continues to be an important qualitative tool, the evolution of technology has prompted the emergence of many additional techniques. Sigma is experienced in a wide range of state of the art qualitative methodologies, including…

  • Focus Groups, IDIs
  • Voice of the Customer Research-the foundation for Six Sigma and Quality Function Deployment processes
  • Phone: individual interviews and groups
  • Online methodologies

Qualitative

The world of qualitative

has broadened considerably from the time when the term was almost synonymous with Focus Groups. While the Focus Group continues to be an important qualitative tool, the evolution of technology has prompted the emergence of many additional techniques. Sigma is experienced in a wide range of state of the art qualitative methodologies, including…

  • Focus Groups, IDIs
  • Voice of the Customer Research-the foundation for Six Sigma and Quality Function Deployment processes
  • Phone: individual interviews and groups
  • Online methodologies

    Sigma’s Online Culture

    As a Leader we have emerged as a leader in the arena of internet research, providing a stable, secure environment for conducting qualitative and quantitative studies. We believe online research will never entirely replace face-to-face methods; the techniques are additional tools and can be effective in their own way. We frequently combine strategies to fit a particular need.

      Online Techniques

      • Live “real-time” focus groups
      • “Asynchronous” Bulletin Boards – multiple day, moderated threaded discussions
      • Multi-media/social media-type platforms
      • Social Media sites
      • Mobile: enabled webcam options

        Online Techniques

        Multi-Media Platforms

        • Comfortable social-media orientation
        • Allows for tasks as well as discussions as well as diaries and journaling
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